Marketing automation is the process of automating marketing tasks such as email & SMS marketing, social media marketing, and targeted ads. Real-time marketing is the process of automating marketing tasks in real-time, such as responding to prospects' inquiries as they happen. Together, marketing automation and real-time marketing make up real-time workflow marketing automation. This allows businesses to automate their tedious tasks and grow their sales revenue on auto-pilot.

1. What Workflow Marketing Automation is?

Workflow marketing automation is the process of automating your marketing tasks and processes. This can include everything from automated email sequences to lead capture and lead nurturing. The benefits of workflow marketing automation are many, but the most important is that it allows you to free up your time so that you can focus on other areas of your business. It can also help to improve your customer relationships by ensuring that your communications are timely and relevant. In addition, workflow marketing automation can help to improve your conversion rates by making it easier for prospects to take the next step in the sales process. Ultimately, workflow marketing automation provides a number of benefits that can help to improve your bottom line.

2. How Marketing Automation Works?

Automated marketing sequences are workflow automations that send a specific series of emails and/or SMS to leads (or contacts) over a period of time. Typically, these email campaigns are designed to nurture leads and move them through the sales funnel. For example, a lead nurture sequence might consist of an initial welcome email, followed by a series of educational emails that provide more information about the product or service. Finally, the sequence would end with a call-to-action (CTA) email that encourages the lead to make a purchase. Marketing automation can be an extremely effective way to nurture leads and boost sales, but it's important to create a well-designed campaign that aligns with your business goals. Otherwise, you risk bombarding leads with irrelevant content.

3. Benefits of Real-Time Marketing Automation?

Marketing automation is a tool that can save businesses time and money while also improving the effectiveness of their marketing campaigns. Automation allows businesses to set up triggers that automatically send marketing messages to customers or prospects based on their interactions with the company. For example, if a customer abandons an online shopping cart, the business can automatically send them a reminder email. Or, if a prospect clicked on a targeted URL (link), the business can automatically send them a follow up and logical step to keep them engaged. This type of automation can help businesses close more sales and improve customer retention rates. In addition, automation can also help businesses segment their customers and make more personalized marketing messages. By using real-time marketing automation, businesses can improve the efficiency and effectiveness of their marketing campaigns.

In this video, I talk about the benefit of using EzyTise as your Sales & Marketing Automation System and how easy is to implement

4. Ways to use marketing workflow automation in your business?

As a business owner, you are always looking for ways to improve efficiency and optimize your workflow. Marketing workflow automation can help you to streamline your marketing processes, freeing up time and resources that can be better used elsewhere. There are a number of ways to use marketing workflow automation in your business, including:

• Creating automatic tasks and reminders: You can use automation to create tasks and reminders for yourself or your team, ensuring that important tasks are never forgotten.

• Managing leads and customers: Automation can help you to keep track of your leads and customers, providing valuable insights into your marketing funnel and Pipeline

• Analyzing data: By collecting data from your marketing campaigns, you can gain valuable insights into what is working and what isn't

5. The future of marketing workflow automation - what's next for this technology and how it will change the way we do things

Marketing workflow automation is a hot topic in the industry right now. And for good reason - it has the potential to change the way we work. By automating repetitive tasks, we can free up our time to focus on more strategic work. But what's next for this technology?

One thing that is certain is that marketing workflow automation will continue to evolve. The future of workflow automation is likely to include more AI and machine learning, making it even more effective at helping us with our work. In addition, we can expect it to become more user-friendly and accessible, making it easier for everyone to use.

As marketing workflow automation becomes more sophisticated, it will change the way we do things. We will become more efficient and productive

In conclusion:

As sales teams continue to be asked to do more with less, automation will become an increasingly important tool. By automating the mundane and time-consuming tasks, sales professionals can focus on activities that generate revenue. Smart automation solutions not only save time but also provide insights that help sales teams close more deals.

Visit our website to learn more about marketing workflow automation and how it can benefit your business. or call us today to speak to one of our experts.

https://ezytise.com - (480) 442-1468

Published by

Patrick Zerarka, B2B Growth Strategist

Founder, CEO at EzyTise | B2B/B2C Sales Marketing Automation | Sales Pipeline | Lead Nurture | Marketing Messaging Automation | Marketing Strategy Optimization | Sales Performance | Software Development

Published • 4mo

3 articles

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