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How To Monitor B2B Cold Email Marketing Campaign

September 21, 20236 min read

Rule-of-Thumb: Before we get started – always remember that a good email marketing deliverability strategy is tied to a 10% technical (setup) and a 90% Recipient Behavior (Engagement).”

Introduction to B2B Cold Email Campaign Monitoring

Have you ever wondered why some cold emails generate a surge of responses, while others barely get a glance? It's all in the monitoring! In today's digital age, where every click and open can be tracked, neglecting the monitoring aspect of your B2B cold email campaign is like flying blind.


Reasons Email Service Providers Would Block Your Email Email Deliverability Key Performance Index to look for when monitoring your B2B Email Campaign

Monitor Deliverability

Every email that ends up in the spam folder is a missed opportunity. By monitoring, you ensure that your emails are reaching your prospects' inboxes, leading to increased visibility and clicks.

Optimizing Response Rates

By understanding what works and what doesn't, you can optimize your emails for better engagement and responses.

Parameters for Monitoring B2B Cold Emails

Alright, so you're convinced that monitoring is crucial. But what exactly should you be looking out for?

Open Rate

This represents the percentage of recipients who opened your email. A high open rate usually indicates a compelling subject line.

Click Rate

This shows the percentage of recipients who clicked on a link in your email. It's an indication of an engaging body content.

Unsubscribe Rate

The rate at which people opt-out from your email list. If this is high, you might need to reconsider your content or audience targeting.

Bounce Rate (Hard vs. Soft)

While a 'soft bounce' might be due to a temporary issue with a recipient's email, a 'hard bounce' indicates that the email address is invalid. High bounce rates can harm your sender’s reputation.


If recipients mark your email as spam, it can seriously impact your deliverability. Monitor this to ensure your content is relevant and not too pushy.


Statistics of a Successful Cold Email Campaign

Wondering what good numbers look like? Typically, a successful cold email campaign will have:

  • Open Rate: 15-25% (depending on the industry)

  • Click Rate: 2-3%  (Up to 5% depending on the industry)

  • Unsubscribe Rate: <0.5%

  • Hard Bounce: <2%


 Why ESPs (Like Outlook and Gmail) Mark Emails as Spam

The dreaded spam folder! As mentioned above - Several reasons can lead your emails there:

  1. High frequency of emails (abnormal & Not Organic).

  2. Emails that seem 'spammy' due to aggressive sales language. (Heavy Promotion)

  3. Poor domain reputation. (Blacklisted Domains)

  4. User complaints.  (Not respecting recipients privacy and abuse of inbox attempts)

  5. Not including an unsubscribe link as an OPTION to OPT-OUT


How to Correct and Improve Your Next B2B Cold Email Campaign

Learning from feedback is key. Here's how:

  1. Refine your email list to weed out invalid addresses.

  2. A/B test your subject lines for better open rates.

  3. Keep your content engaging and relevant.

  4. Always include an unsubscribe link.

  5. Monitor feedback and adapt!


Benefits of a Well-Monitored B2B Cold Email Campaign

Boosting Brand Reputation

Every interaction, including cold emails, shapes how prospects perceive your brand. Sending emails that resonate, intrigue, and provide value will not only increase your metrics but also solidify your brand's reputation in the market.

Personalizing for Better Engagement

Gone are the days of generic blasts. Monitoring allows you to understand what sections of your audience respond to different messaging, enabling you to tailor your approach. This personalized touch often results in better engagement rates and, ultimately, conversions.

Reducing Costs in the Long Run

Sending emails, especially in vast numbers, isn't free. By monitoring and refining your strategy, you can cut down on the number of emails sent, while increasing their effectiveness. This leads to a better ROI for your email campaigns.

Ensuring Compliance with Email Laws

Email laws, like the CAN-SPAM Act, lay out rules for commercial emails. Monitoring ensures that you adhere to these rules, such as including an unsubscribe link, which is not just good for your recipients but mandatory for compliance.

Advanced Techniques for Monitoring Success

Segmentation and Targeted Messaging

Segment your audience based on various parameters like job roles, industries, past engagement, etc. Tailor your messaging for each segment, and then monitor the results. This method often yields better results than generic campaigns.

Using Advanced EzyTise Analytics Tools

Today's market offers various advanced email analytics tools that provide deep insights into recipient behavior, beyond just opens and clicks. Integrate these into your campaigns to better understand your audience at a microscopic level.

Engaging in Regular A/B Testing

Never rest on your laurels. Regularly test different subject lines, email designs, CTAs, and content types. Monitor the results to know what’s working and what isn’t.



Monitoring your B2B cold email campaign isn't just a fancy add-on; it's a necessity. With the right insights, you're equipped to navigate the complex world of email marketing, ensuring not just deliverability but true engagement. Remember, knowledge is power!

Frequently Asked Questions

  1. What is a good open rate for B2B cold emails?

    • Typically, 15-25% is considered good, but this can vary based on industry and targeting.

  2. Why is my unsubscribe rate so high?

    • It could be due to irrelevant content, high email frequency, or targeting the wrong audience.

  3. How often should I monitor my email campaigns?

    • Ideally, after every campaign, you should gather data and insights to prepare for the next one.

  4. Is it normal to get some emails marked as spam?

    • While occasional spam markings can happen, a high rate indicates that your content might be too aggressive or not relevant.

  5. How can I improve my click rate?

    • Focus on engaging content, clear CTAs, and relevant links to boost your click rate.

  1. How frequently should I conduct A/B tests?

    • A/B testing is essential at the start of a new campaign strategy, but it's also beneficial as a periodic check. Aim for at least once a quarter.

  2. Can I over-monitor my campaigns?

    • While monitoring is vital, avoid obsessing over minute fluctuations. Instead, focus on long-term trends and significant shifts in data.

  3. How can I ensure my emails are mobile-friendly?

    • Utilize responsive design templates and test your emails across different devices to ensure readability and functionality.

  4. What if my metrics don't improve after monitoring and adjusting?

  • Sometimes, external factors or deeper issues, like your product-market fit, might be at play. Consider seeking expert consultation or revisiting your overall marketing strategy.



We sincerely hope this content brought valuable asset to your B2B Cold Email Marketing Campaign.












The provided tips are designed to guide users on better business email deliverability. However, they serve as general guidelines and not absolute advice.  The outcome of these tips is influenced by various technical aspects, such as data setups, server conditions, and networking environments. Hence, EzyTise cannot assure universal applicability or success. 

EzyTise is not accountable for the results, whether positive or negative, stemming from the application of these tips. Users must assess the suitability of these suggestions based on their unique requirements.  Users are reminded to adhere to local and global data protection regulations, especially while trying to improve email deliverability. Misusing tips for spam or unsolicited emails is discouraged as it affects deliverability.  While some tips might reference external tools, EzyTise doesn't explicitly endorse them. Users should be cautious and discerning when choosing third-party solutions.  

EzyTise offers these tips with sincere intentions. However, users should apply discretion during implementation and might benefit from the insights of tech and legal experts when making substantial alterations to email practices.


B2B Email MarketingCold B2B Email CampaignHow to improve Email DeliverabilityHow to avoid Email SPAM TagIncrease Email Click RateIncrease Email Open RateBest Email Deliverability PracticeTop 10 Tips for B2B Email CampaignHow to Optimize Your B2B Email Campaign
Founder, CEO at EzyTise | B2B/B2C Sales Marketing Automation | Workflow & CRM | Sales Pipeline | Lead Nurture | Marketing Messaging Automation | Marketing Strategy Optimization | Sales Performance | Software Development

Patrick Zerarka

Founder, CEO at EzyTise | B2B/B2C Sales Marketing Automation | Workflow & CRM | Sales Pipeline | Lead Nurture | Marketing Messaging Automation | Marketing Strategy Optimization | Sales Performance | Software Development

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